How To Create A Viral Blockchain Project
According to a report published by MARKETSANDMARKETS, the size of the crypto market is projected to grow from USD 4.9 billion in 2021 to USD 67.4 billion by 2026. However, many blockchain projects fail to stay afloat in the market due to a lack of deliberate marketing strategy.
That’s why one of the most important aspects of starting and maintaining a blockchain project is marketing it. A good marketing campaign can not only attract people to your website or social media channels, but it will also generate leads that can be converted into paying customers. By targeting your marketing efforts at specific groups of people, you can ensure that the leads you generate are high quality and have a higher chance of a conversion.
With the crypto craze in full swing, crypto companies are spending big bucks on marketing. While some traditional businesses might be tempted to cut back on marketing during tough economic times, crypto companies seem to be doing the opposite. In 2018, crypto startups raised more than $4 billion through initial coin offerings (ICOs), and a large chunk of that money is being funneled into marketing efforts.
Build Up SEO
SEO is important for all websites, but it’s especially important for blockchain projects. That’s because blockchain projects are often new and unknown, and they need to do everything they can to get noticed by potential users and investors.
Almost 70% of people click on one of the top 5 results. The first result achieves more than 30% of all clicks. Therefore, the better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Knowing what your project should talk about and understanding what your target audience is looking for is the first step in creating your business strategy for SEO, and keywords are crucial for it.
Thorough keyword research is all that is needed to set the basis for a successful SEO strategy. The following are the pointers that can make your research an assertive one:
- Create a list of crypto-related keywords for your project that your target audience may use to look for similar services;
- Keep a healthy mix of high and low-volume keywords, as both are equally noteworthy in helping improve search engine ranking under varied circumstances;
- Pay thorough attention to the search volume of each keyword by using tools like Google Keyword Planner, keywordtool.io, Ahrefs, etc.;
- Try using long-tail keywords like “improve SEO on Google” instead of short-tail ones like “improve SEO” as they are more precise and can easily rank because of being less competitive.
Use Social Networks
People all over the world are actively using social media to get information about people, companies, cryptocurrencies, etc. This is why companies treat social media as a tool to attract customers. This is because social media allows companies to interact/communicate closely with potential customers.
Social media networks are also a crucial element for a blockchain project marketing campaign. The potential brand exposure any project may receive through these platforms makes this an important component.
For this reason, the project should have an engagement plan for platforms such as Facebook, Reddit, Twitter, Tik Tok, and Instagram. The majority of these websites have active crypto communities, and a successful campaign can quickly raise awareness of a new project.
Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2021 and beyond:
- 71% of users who have had a positive experience with a brand on social media are likely to recommend the brand to their buddies and family.
- 4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are enthusiastic social media users. Facebook alone has over 2.7 billion monthly active users.
Blockchain influencers are a great way to help raise awareness about your project and get people involved. If you’re serious about your blockchain project, it’s important to keep in mind that there are some key figures in our industry whose influence can make or break your reputation.
In a survey, around 63% of marketers agreed to increase their influencer marketing budget. Why? Because with influencer marketing, you get to place your products among the influencer’s loyal audience base.
Ask yourself. If your favorite YouTuber recommends a product, would you try that product or not? Most likely, yes, right? That’s the power of influencer marketing.
Let’s talk numbers. For every dollar you spend on influencer marketing, chances are you will get $6.50 in return. Isn’t it a good deal?
When it comes to platforms, blockchain influencers stay on various channels. However, the leading platforms with many crypto influencers include Twitter, YouTube, and TikTok. Influencers on these platforms use videos, compelling messages, and concept-sharing tactics to link with their followers. Crypto Twitter influencers are known to provide short messages that capture the latest updates on various projects.
Bounty campaigns are a great way to spread the word about your blockchain project. This program can build a strong community that will be committed to sharing ideas about the project through social media, original videos and articles, and other exciting ways which can help a company to get a large and passionate community. In exchange, those people will get rewards, usually in native tokens or coins.
Conventional or crypto-based bounty programs have a successful track record of generating immense value for companies that choose to implement them. The specialized skill set of white hat and ethical hackers has become an essential component of modern cybersecurity efforts. As of March 2020, HackerOne bounty hunters earned $40 million USD, while the number of reports submitted by these users increased by 63% year over year.
As of March 2021, the Gitcoin platform had distributed $13.5 million to a community of over 73,000 developers and hackers. At the same time, Bounty0x has issued $5.3 million in crypto bounties across 1.1 million submissions.
As technology continues to evolve, the collective efforts of white hat hackers will be crucial to maintaining global cybersecurity. Companies will need to expose potential vulnerabilities ethically – before black hat hackers find them first.